For Immediate Release Monday, November 16, 2008   Contact: David Fondots 617.678.0598 (mobile) David@nicolemariefashion.com   Regional Retail Chain shows strong growth Nicole Marie Fashion defies the market opening 5 new boutiques   Nicole Marie Fashion opens its 5th new location this year demonstrating strong growth of over 400% in 2008. Through extraordinary focus on operational excellence, sales training, and precision inventory controls NMF is poised for a strong holiday season and 100% growth in 2009. The company has a laser beam focus on customer care, consultative selling, and bringing value to its customers.  Combined with unique marketing using events, story telling elves to entertain customer children, and loyalty programs, Nicole Marie is also growing its own line of designer dresses offering both stronger margins for its bottom line and value pricing for customers. On December 1st the company opens its second location in Newburyport at 20 Pleasant Street .  Its first boutique opened in June operates as a “denim bar” at 12 State Street .  The new location will have an expanded lingerie department, dresses, tops, private fitting areas, spacious sitting areas, coffee and refreshment services, and weekend story telling for children. This opening comes on the heels of the opening of a new Flagship in Concord Ma and the acquisition of LadyBird Lingerie in Nantucket which brings exclusive distribution sleepwear, lingerie, and foundations from La Perla, Chantelle, Cosabella, Hanro, Bedhead, Princess Tam Tam, Le Mystere, Simone Perele, Wolford, Wacoal.  The new Pleasant Street boutique is a powerful, stable, resource for woman to find wearable fashions at sensible prices. Nicole Marie Fashion boutique is uniquely focused on personal, private, and pampered service with 5 Massachusetts boutiques that cater to busy mom’s.  Ms Fondots has made an concentrated effort to insure each boutique is run by working moms who understand the customer always on hand to assist finding the right size and style that fits their busy lifestyle. “We are about easy to wear style and comfort.  As a sexy woman is a happy and comfortable one who knows how to pamper herself in a way that reflects her own life’s lessons and personality ” Nicole Marie Fashion’s boutique atmosphere, which exclusively carries top designers like Nicole Miller, Tracy Reese, Ted Baker, Poleci, Trina Turk, Plenty, Walter, Missoni Sport, Cynthia Steffe, Sanctuary, Michael Kors, and See by Chloe.  Nicole Marie’s personalized service creates a shopping experience like no other.  “Nicole Marie Fashion embodies the feminine qualities that Cynthia Steffe is all about – flirty, luxurious, youthful, and fun. This is a natural fit for us, and we’re very excited to be part of this wonderful endeavor,” says Shaun Kearney, Creative Director, Cynthia Steffe. Nicole Marie Fashion LLC recently reported 400% year over year growth partly attributed to the targeted selection of New England micro-economies that have not shown the strain reported in the economy elsewhere.  However the primary growth engine has been an increasingly loyal customer base of women who appreciate a highly focused consultative approach that Nicole Marie Fashion successfully applies in all of its locations.  “Customers expect a low key yet informed consultative approach based on personal preference that you can not find in large chains and in most mom & pop retail stores,” says Marissa Fondots referring to the boutique’s robust 12 month training program implemented for all employees.  “Atmosphere, great collections on an exclusive basis, our own brand of wearable designs, and meticulous attention to the customer are the hallmarks of our success.  Our new flagship will be a center of excellence representing the best of these values” she goes on to say. About Nicole Marie Fashion Boutique The Nicole Marie Fashion Boutique brand was launched in Concord , MA , operating in Nantucket, Newburyport , and a wholly owned subsidiary LadyBird Lingerie in Nantucket . Nicole Marie features exclusive contemporary designer styles, denim, and lingerie from Europe and America as well as its own private label line of dresses, tops, and skirts soon to be sold all over the country.  ###     For Immediate Release Tuesday, June 17, 2008   Contact: Julie Fairweather 617.840.1965 (mobile) Julie@InFullForce.com   Customer Loyalty drives growth and expansion Nicole Marie Fashion defies the market with opening of impressive Flagship on Walden Street, Concord, Ma. Grand Opening on Thursday, October 23, 2008   With the opening of a new 3000 square foot flagship boutique at 18 Walden Street in  Concord, Ma., where Nicole Marie Fashion opened its first location 4 years ago, founder, GM, and mother of 2 Marissa Fondots continues to defy the market demonstrating a strong connection to the customer and savvy management.    Adorn with back lit 20 foot columns, hard wood, private and spacious dressing rooms, and a new lingerie and sleepwear department staffed by experts trained by Chantelle and La Perla this well stocked fashion center is set to open on Oct. 15, 2008.   On October 23rd there will be a grand opening fashion show from 7 to 9 PM free for those that RSVP.    This grand opening comes on the heels of the acquisition of LadyBird Lingerie in Nantucket which brings exclusive distribution sleepwear, lingerie, and foundations from  La Perla, Chantelle, Cosabella, Hanro, Bedhead, Princess Tam Tam, Le Mystere, Simone Perele, Wolford, Wacoal.  With the additional openings of new boutiques in Newburyport and Nantucket and the new Walden Street Concord flagship is a powerful, stable, resource for woman to find wearable fashions at sensible prices.   Nicole Marie Fashion boutique is uniquely focused on personal, private, and pampered service with 5 Massachusetts boutiques that cater to busy mom’s.  Ms Fondots has made an concentrated effort to insure each boutique is run by working moms who understand the customer always on hand to assist finding the right size and style that fits their busy lifestyle.   “We are about easy to wear style and comfort.  As a sexy woman is a happy and comfortable one who knows how to pamper herself in a way that reflects her own life’s lessons and personality ”   Nicole Marie Fashion’s boutique atmosphere, which exclusively carries top designers like Nicole Miller, Tracy Reese, Ted Baker, Poleci, Plenty, Walter, Missoni Sport, Cynthia Steffe, and See by Chloe.  Nicole Marie’s personalized service creates a shopping experience like no other.  “Nicole Marie Fashion embodies the feminine qualities that Cynthia Steffe is all about – flirty, luxurious, youthful, and fun. This is a natural fit for us, and we’re very excited to be part of this wonderful endeavor,” says Shaun Kearney, Creative Director, Cynthia Steffe.   Nicole Marie Fashion LLC recently reported 300% year over year growth partly attributed to the targeted selection of New England micro-economies that have not shown the strain reported in the economy elsewhere.  However the primary growth engine has been an increasingly loyal customer base of women who appreciate a highly focused consultative approach that Nicole Marie Fashion successfully applies in all of its locations.  “Customers expect a low key yet informed consultative approach based on personal preference that you can not find in large chains and in most mom & pop retail stores,” says Marissa Fondots referring to the boutique’s robust 12 month training program implemented for all employees.  “Atmosphere, great collections on an exclusive basis, our own brand of wearable designs, and meticulous attention to the customer are the hallmarks of our success.  Our new flagship will be a center of excellence representing the best of these values” she goes on to say. About Nicole Marie Fashion Boutique The Nicole Marie Fashion Boutique brand was launched in Concord, MA, operating in Nantucket, Newburyport, and a wholly owned subsidiary LadyBird Lingerie in Nantucket. Nicole Marie features exclusive contemporary designer styles, denim, and lingerie from Europe and America as well as its own private label line of dresses, tops, and skirts soon to be sold all over the country.    Nicole Marie Fashion 18 Walden, Concord, 12 State St., Newburyport, One Orange St. Nantucket, & 9B South Beach St., Nantucket  David Fondots 617-678-0598 or david@nicolemariefashion.com ###

Click on each of the links below for separate TV coverage of the Nantucket opening   Segment: http://nantucket.plumtv.com/videos/nicole_marie_fashion_boutique Interview: http://nantucket.plumtv.com/videos/nicole_marie_opening

Nicole Marie Fashion Boutique Toasts Newburyport’s Finest
at Grand Opening Event

Billy Costa of Kiss 108 & NECN’s “TV Diner” Fame to Host VIP Reception, Ribbon Cutting Ceremony with Mayor John F. Moak & Celebration of Newburyport’s Best Businesses to Benefit The Jeanne Geiger Crisis Center

Newburyport, Mass – June 17, 2006 – Host Billy Costa from Kiss 108’s “Matty in the Morning Show” and NECN’s “TV Diner” will join Marissa Fondots, a leading fashion consultant, designer and owner of Nicole Marie Fashion Boutique for “A Toast to Newburyport’s Finest” at the Grand Opening Celebration of the newest Nicole Marie Fashion Boutique located at 12 State Street in Newburyport, Mass on the evening of Thursday, June 26th 2008.

Nicole Marie Fashion, with boutiques in Concord, Nantucket, and now Newburyport, features exclusive contemporary designer styles and denims from Europe and America in a European-boutique atmosphere unique in Massachusetts and among the first in the United States to carry big designer names as well as Ted Baker, Missoni Sport, and See by Chloe.  Nicole Marie’s personalized service creates a shopping experience like no other in Nantucket.  Experienced and elegantly dressed fashion consultants welcome customers to the uncluttered space with a glass of Champagne or a cup of Italian coffee while the latest fashion shows play on plasma-screen televisions.

At promptly 5 p.m., Newburyport Mayor John F. Moak will welcome the new boutique to the city and launch the event by performing the ribbon cutting ceremony at 5 p.m.  At 6 p.m., Billy Costa will launch the VIP reception directly following the Mayor’s welcome.  “I am just thrilled to be a part of this community and thought that toasting the town of Newburyport would be a great way to celebrate our Grand Opening with local fashionistas,” said Marissa Fondots, who will donate 10% of the boutique’s sales from the start of the event through the last day of June to the Jeanne Geiger Crisis Center.  “This is such a great opportunity to host a party to introduce Nicole Marie Fashion Boutique to this beautiful community while partnering with local businesses to benefit a great cause.”

Several exceptional Newburyport businesses will feature their products and services at the VIP reception, including summer make up tips from Interlocks Salon & Spa on Merrimac Street, delicious food from the new Oregano Pizzeria & Ristorante on Pleasant Street, and chocolate tastings by Ballotin Chocolates on Unicorn Street.  Guests will also have the opportunity to sip complimentary champagne while they have a first look at Nicole Marie’s exclusive inventory that includes See by Chloe, Walter, and Lacoste.  With every purchase, 10% will be donated to The Jeanne Geiger Crisis Center and receive a luxurious VIP gift bag.  For additional information or to RSVP visit www.FabulousInFullForce.com, stop by Nicole Marie Boutique on State Street in Newburyport or call 978-375-3844.

Nicole Marie features exclusive contemporary designer styles and denims from Europe and America in a European-boutique atmosphere unique in Massachusetts and among the first in the United States to carry big designer names as well as Ted Baker, Missoni Sport, and See by Chloe.

Nicole Marie’s personalized service creates a shopping experience like no other in Newburyport.  Experienced and elegantly dressed fashion consultants welcome customers to the uncluttered space with a glass of Champagne or a cup of Italian coffee while the latest fashion shows play on plasma-screen televisions.
Says Walter Baker, Creative Director & CEO of WALTER, "Marissa and her team are hardworking driven entrepreneurs with a superb work ethic and a vision for   retail.  I have chosen NICOLE MARIE FASHION as my exclusive retailer on Newburyport, Concord, & Nantucket. With Nicole Marie Fashion's fresh representation of the newest contemporary styles, I am confident that the WALTER girl will find herself completely in her fashion element.

About Nicole Marie Fashion Boutique
Nicole Marie is a new boutique located at 12 State Street in the heart of Newburyport, Mass.  Newburyport is one of three locations for this boutique, which was launched in Concord, MA, two years ago and also just opened a location on Nantucket this month.  Nicole Marie features exclusive contemporary designer styles from Europe and America and is among the first in the U.S. to import designer collections and offer a European boutique atmosphere.  Other designers that Nicole Marie will be carrying exclusively are: Walter Baker, See by Chloe, Walter. Earnest Sewn, Raven Denim, Missoni Sport, Tocca Cynthia Steffe, and, of course, the signature Nicole Marie designs.  Nicole Marie offers personal shopping by appointment and after hours events for its patrons.

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 Nicole Marie Fashion Boutique Celebrates Fashion as Art
at Nantucket Grand Opening Event
Nantucket-Inspired Swimsuit Designer Lindsay Condron Unveils ’08 Collection & an Exclusive Cynthia Steffe Trunk Show take the Spotlight at Grand Opening Event to Benefit The Artists Association of Nantucket

Nantucket, Mass – June 17, 2006 – Fashion and art will take center stage at the grand opening celebration of Nicole Marie Fashion Boutique at 9 B Beach Street on Nantucket on Saturday, June 28th, 2008, from 5 to 9 p.m.  It’s been said that fashion and art are like two grand dames at a party, and at this party that will be more than true.

Nicole Marie Fashion, with boutiques in Concord, Newburyport, and now Nantucket, features exclusive contemporary designer styles and denims from Europe and America in a European-boutique atmosphere unique in Massachusetts and among the first in the United States to carry big designer names as well as Ted Baker, Missoni Sport, and See by Chloe.  Nicole Marie’s personalized service creates a shopping experience like no other in Nantucket.  Experienced and elegantly dressed fashion consultants welcome customers to the uncluttered space with a glass of Champagne or a cup of Italian coffee while the latest fashion shows play on plasma-screen televisions.

The event will feature two artistically talented fashion designers.  Nantucket-inspired swimsuit designer Lindsay Condron will share her memories of how summers on Nantucket let to her muse.  “My entire inspiration for this line originates from my days spent on the island and delving into its traditional East Coast preppy style.  When designing these particular swimsuits, I envisioned this collection would become a staple in every Nantucket woman’s beachside wardrobe.  I am thrilled to be bringing this dream alive with Marissa and her new, stylish Nicole Marie boutique on Nantucket.”

An exclusive trunk show featuring Cynthia Steffe’s designs will preview the artistic genius of the coming Fall collection.  To round out the evening, 10% of the proceeds from that evening’s sales – and all sales through the end of June – will directly benefit The Artists Association of Nantucket.

Leading fashion consultant and fashion designer Marissa Fondots, who owns Nicole Marie Fashion Boutique says that the theme for this event is a perfect fit in both form and function.  “Fashion design is a very unique and personalized art form and we are excited to put the spotlight on some of the talents that will be a part of this new boutique on Nantucket,” says Marissa.  “What better way to demonstrate fashion as an art form than to host an event that benefits Nantucket’s most influential arts association.”

Guests will also have the opportunity to sip complimentary champagne and signature cocktails by Triple 8 Vodka of Nantucket while they have a first look at Nicole Marie’s exclusive inventory that includes See by Chloe, Cynthia Steffe, Lindsay Condron, Lacoste and WALTER.

“Marissa and her team are hardworking driven entrepreneurs with a superb work ethic and a vision for retail.  I have chosen Nicole Marie Fashion as my exclusive retailer in Newburyport, Concord and Nantucket.  With Nicole Marie Fashion’s fresh representation of the newest contemporary styles, I am confident that the WALTER girl will find herself completely in her fashion element.  I am truly humbled to be involved with this project, and am excited to be a part of Nantucket’s exclusive community,” says Walter Baker, Creative Director & CEO of WALTER. 

For additional information or to RSVP visit www.FabulousInFullForce.com, stop by Nicole Marie Boutique on S Beach Street on Nantucket or call 617.840.1965.

About Nicole Marie Fashion Boutique
Nicole Marie is a new boutique located at 9B S Beach Street on Nantucket, MA.  Nantucket is one of three locations for this boutique, which was launched in Concord, MA, two years ago and also just opened a location on Newburyport this month.  Nicole Marie features exclusive contemporary designer styles from Europe and America and is among the first in the U.S. to import designer collections and offer a European boutique atmosphere.  Other designers that Nicole Marie will be carrying exclusively are: WALTER, See by Chloe, Earnest Sewn, Raven Denim, Missoni Sport, Tocca, Ted Baker, Cynthia Steffe, and, of course, the signature Nicole Marie designs.  Nicole Marie offers personal shopping by appointment and after-hours events for its patrons.

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For Immediate Release                                

Contact:

                                                                                                David Fondots

                                                                                                617-678-0598 (office voice)

                                                                                                David@nicolemariefashion.com                                                  

Nicole Marie Fashion Boutique opens

new Annex in Concord

“Cork & Couture”

Concord, Mass – April  5, 2007 – Marissa Fondots, a leading fashion consultant, today announced that Nicole Marie, Concord’s the latest addition to the full-service clothing boutique.  Cork and Couture, an annex of to the Nicole Marie Fashion Boutique featuring New England exclusive distribution of collections by See by Chloe, Missoni, Alviero Martini, Walter, and Tocca along side of boutique Italian wines, leather, and accessories. 

Now with 2 departments and over 2000 square feet of designer dresses, denim, tops, lingerie, bathing suits, active-wear, jewelry, shoes, handbags, and accessories,  savor a latte, Italian soda, or a glass of wine while you browse the unique blends of fashions and styles for all ages and body types. Adorned with flat screens, fountains, and collectable art, Marissa and the professional fashion consultants offer lingerie, denim, and dress fittings 7 days a week.

Nicole Marie features exclusive contemporary designer styles and denims from Europe and America in a European-boutique atmosphere features designer names as well as Donna Karan, Missoni Sport, See by Chloe, Walter, Robert Rodriquez, Gold Hawk, Ted Baker, Shoshanna, Tocca, Tommy Bahamas, J Brand, James Jeans, Raven Denim, IT Jeans, Lilly Pulitzer, and Earnest Sewn under one roof.

With a unique blend of styles and designers Nicole Marie has something for all occasions, all woman and all budgets.

Nicole Marie’s personalized service creates a shopping experience like no other in Concord and the surrounding area. 

“It is a real honor to have world class couture designers such as Missoni and Chloe select Nicole Marie to show case their collections in New England.  In the case of Missoni Sport, one would have to travel to NYC to view the collection.”  Said Marissa Fondots. 

Nicole Marie earns its cachet through its unique and extensive blend of designer lingerie from Europe and contemporary classics and sportswear from Italian, French, English and American designers.  We selected Nicole Marie Fashion Boutique to represent the Missoni Sport because of its dedication to excellence, true fashion sense, and its attention to the customer” said Adalberto Magnini President of Fashion Group USA

Fiana Kaleta head of See by Chloe USA said “We are so excited to have our collection at Nicole Marie Fashion as we believe Marissa will be a true steward of the See By Chloe collection representing us with style and a true sense of serving the fashion conscious woman with a passion and dedication.”

About Nicole Marie

Nicole Marie is a new boutique located at 32 Main Street in the heart of Concord, Mass.  Nicole Marie features exclusive contemporary designer styles from Europe and America in a European-boutique atmosphere and is among the first in the United States to import designer collections and offer a European boutique atmosphere.  Other designers that Nicole Marie will be carrying exclusively are: Walter Baker, Tocca, Gossard, Argentovivo, Simone Perele, Shoshanna, Robert Rodriquez, Max Studio, Blue Cult, J Brand, Earnest Sewn, Ted Baker, Lilly Pulitzer, Lacoste, and  Tommy Bahama.  Lingerie from Princess Tam Tam, Cosa Bella, Hanky Panky, Simone Perele, Le Mystere, Argentovivo, Nicole Marie offers shop by appointment and after hours events for its patrons.  www.nicolemariefashion.com (See Press Page)

About Marissa Fondots

Seasoned fashion consultant Marissa Fondots has managed a number of fashion boutiques throughout the world.  After leaving the workforce to start a family, Marissa assumed the role of personal shopper.  During this time, she developed her fresh, upbeat sense of style and her taste for the crème de le crème of luxurious apparel, including Louis Vuitton, Prada, Burberry Channel and Gucci. When not building her creative and welcoming women’s sanctuary for the perfect shopping experience, Marissa Fondots spends time with her husband, David, and two children, Nicole Marie and John David, at their home in Westford, Mass.

Prior to entering the world of fashion, Marissa worked as vice president of marketing for Communications of America.

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